It is reported that two executives told employees that many employees in the car-making project team will be transferred to the machine learning and AI department led by John Giannandrea, and these employees will focus on promoting the generative artificial intelligence project, which has become an increasingly important strategic focus of Apple. Apple's car team also includes hundreds of hardware engineers and car designers, who may also face reassignment to other Apple teams. Apple will lay off employees, but the exact number of layoffs is not yet clear. Apple declined to comment on the news.
According to past news, Apple probably began to develop cars in 2014, and its initial ambition was to build an L5-class fully-automatic luxury car. However, it has been fully engaged for more than ten years, during which the person in charge was changed several times. In 2022, Apple lowered its target to "listing in 2026 and L4-level automatic driving"; In January this year, Apple broke the news, and lowered its target to "L2+ automatic driving and listing in 2028".
Gourmain revealed that Apple's top management decided to stop the project in recent weeks. Apple had envisioned pricing Apple cars at the level of $100,000, but executives were worried about whether this price could provide the high profit margin they were used to, and that the company would spend hundreds of millions of dollars every year to support a project that might never come to fruition.
However, market investors welcomed Apple's decision, and Apple's share price rose after the report. At the close of new york stock market, Apple shares rose about 0.81% to close at $182.63.

Elon Musk, CEO of Tesla, also sent a message on social media site X, congratulating Apple on its decision. He posted a post with a tribute emoji and a cigarette.今日At noon, Lei Jun forwarded a message about Apple giving up making cars in Weibo, saying, "I was shocked to see this news! We are well aware of the difficulty of building a car. Three years ago, we still made an extremely firm strategic choice and seriously built a good car for rice noodles! "

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